Craig Hutchinson, Hutchy, gives the game away.
“That’s Simon Matthews you see there with the coach,” he says.
Then he can’t help himself, so pleased with what he’s done.
“Smart media positioning, that,” he says. “Hats off to him, I thought that was clever.”
Watch the footage – from the 7 min mark of this Footy Classified clip, broadcast a month ago on Channel Nine – and let’s unpick what’s going on.
Caroline Wilson, Caro, is in on the act.
She’s Matthews’ shill – he’s likely her deep throat – the two of them in bed together, backroom dealers, dealing the cards mostly for themselves.
She sets it all up, has been doing so for months, running a soft sell campaign for Simon Matthews in The Age newspaper, and from her spot on the table on Footy Classified. She’s eased her plant into the conversation, put him in the spotlight (ever heard of Simon Matthews before?), keeps aligning him with Brendon Gale (rightly or wrongly, I need to get to the bottom of this) knowing it’ll confer him a status he hardly deserves.
In all my dealings with Matthews, he came across as an ungracious man.
Rude, belligerent, a bully. One of those blokes who throws his weight around, needs to show others who’s boss. Because he can, because mostly he’s always gotten away with it.
I am not cowered by him.
If he wants a scrap, he’s no idea who he’s up against.
You can cross a wounded Tiger once, Mr Matthews.
But not twice.
Caro has talked him up to all her audiences.
Hers has been a long marketing campaign, selling an unremarkable product (look at him on the Footy Classified clip and tell me otherwise). She frames him always as Brendon Gale’s “longtime lieutenant”, his “preferred candidate”, as though this association is a measure of his worth.
It’s all a PR push, of course. A boys’ club marketing campaign, touting their own interests, which are not necessarily the best interests of the Richmond Football Club; its coach, players, fans, its integrity, and now its future. Caroline Wilson is pulling the strings, Hutchy gets a guffaw out of it, and likely the other two panel members are happy to go along for the ride, because their man Matthews has done them favours, and now’s a time for payback.
Please tell me if I’m wrong.
Matthews sees an opportunity, down at Sandringham Oval on a windy Sunday afternoon at a VFL game – the day after the seniors got flogged by Brisbane by 20 goals – the club’s marketing manager sidling up to the coach, anything to help put himself in the frame.
Least he could have done is take his hands from his pockets.
All of it is stage managed, a push in cahoots with Caro, and Hutchy – and Matthew Lloyd is likely even in on the act, and Kane Cornes is not stupid enough not to know what is going on, but he doesn’t have skin in this game, and is happy to go along with the hustle. All the smiles, the laughter, it’s so awkward, so fake. And they think they can get away with it – aren’t we clever? – because they mostly always do.
The boys’ club.
They pull the strings to help their man get the job, paid for – on this occasion – on the purse of others.
This is how the AFL media cabal works.
How it conspires to choose one of its own.
All gotten fat off the largesse of the biggest game in town.
Caro hardly realises who she has become.
Endorsing a blockhead.
A short while back someone called Simon Matthews tried to become friends with me on Facebook.
Is he that stupid?
I know of only one Simon Matthews, and he is no friend of mine.
Why would he want to reach out to me?
A few weeks later came an answer. Because he’s vying for the top job at Tigerland. He wants to climb a bit further up the ladder, line his pockets a bit deeper. He wants more. More power, more control, more money, more of everything. And to do that, maybe he thinks he ought to create alliances with those he imagines might help get him there.
I am not one of those people.
I had an alliance with the Richmond Football Club for several years that ended soon after the breakthrough 2017 Premiership. I was sacked, delisted. Simon Matthews was, ostensibly, my boss, but it’s true to say I wrote for about everybody else at the club except him. I wrote in spite of him, because my memory is not that short.
I could never forget how he treated me; so unfairly, rudely.
Back then I never believed the reason the club gave for terminating my ‘services’, and I don’t believe it now (and I’ll articulate this elsewhere, to demonstrate how self-serving ‘our club’ can be).
I’ve held my counsel for six-and-a-half years because life is too precious to be dragged down by mean-spirited people. I’ve gone on and done other things, always trying, putting myself up for public criticism, trying to benefit other communities, help other groups in other ways.
But then Matthews pops his head above the parapet – I have a clear shot, my friends! – and life is also too precious not to stand in the way of those who’ve done you wrong.
Do not reward a bully.
Do not promote a dullard.
The club only gets one chance to make the right call at a critical time in its history (have we ever been in this position before, from first to last in four years, a quite spectacular fall from grace?), and Simon Matthews is not the answer.
Not by a long shot.
At heart, I am a generous man.
I give a lot to others, to things I believe in, to causes, to campaigns that mostly have no great financial benefit to me. It is because we all crave for community – it is why we wear the colours, feel a belonging in the crowd – and likely I crave for it more than most.
The reasons for this, they are personal.
I gave a lot to the Richmond Football Club, to all its people – the players, mostly the players, but also their parents and families, and us barrackers, with all the stories we can tell – because this is what I do, how I thought I might be able to make a difference.
The other week I walked the streets of Dandenong, knocking on doors, looking for a rental home for an Afghan refugee family soon to arrive in Melbourne, when my own housing situation has no surety, no certainty.
We can all give more, especially to those without a voice, those in the outer.
Caroline Wilson, if you are reading this, enough.
I’ve got some things to say about you, but not here, not now.
Some truths. About someone born into Richmond – her father, Ian Wilson, was part of an administration that near bankrupted the club, driven by ego – someone who ought to know better than most how to spell nepotism.
The first lady of football?
She is not immune from criticism (though nor is she guilty of the sins of her father), but she is compromised in all of this. She’s played the game, is protective of her turf, is part of the product, has created her empire, built-up all her boardroom alliances, might never really know what it’s like to be on the outer.
Could this be called entitlement?
Certainly, her judgement is compromised.
No football club I’ve ever known has been run as a meritocracy.
Simon Matthews is a case in point.
Watch the Footy Classified clip and Caroline Wilson does give all us Richmond fans something to cheer about.
She’s voiced a possible endgame.
“Simon Matthews is, I think, probably Brendon Gale’s preferred candidate, and he’s set up the succession plan,” she says.
“But it won’t be his call.”
“But if he doesn’t get the job, Simon, then you would think he leaves.”
Trust me, this is what ALL us Richmond fans should barrack for in our race for the bottom.
It is something I will get behind. Never mind the players, their contract talks, discussions about their worth, whether they have another year in their legs, let’s give Matthews the BOOT!
This club of ours needs some truth-telling. It’s made some mistakes and lost its way, all for the benefit of who?
For those in power, the gatekeepers of its culture, who are mostly hellbent on monetising it for all they can. They are blinded by the beauty of the game, by the bigger picture, a greater meaning.
They are shortsighted by their own self-interests.
And Simon Matthews is the most shortsighted of them all.
Someone with his name tried to friend me on Facebook.
Does he think we’re all that stupid?
Bovver boy Craig Hutchinson on Footy Classified obviously does.
And an endnote. Another YouTube clip. This one made by my brother and I.
It’s a 5-minute little film about the sort of stuff I get up to these days, and I’d be very appreciative if you could watch it and share it with others.
It’s a long way from football, but also it isn’t.
One Richmond fan, who I’ll write about soon, has donated to this cause.
Two other Richmond fans have contacted me recently, offering to donate tools for the sort of work I do now do in schools. They know the worth of community. The value of giving. The contributions I have made.
This is now my greatest contribution to a club: to help it facilitate the cultural change it needs, the handover it requires.
Could you imagine Simon Matthews ever being so imaginative to do something like what I have done?
The clod, he’d have no idea where to start.
Tiger tiger burning bright